From Friendship to Ordinary Freaks: The Journey of Two Milwaukee Dreamers

Eddie and B’s story began in the streets of Milwaukee, where two Mexican American kids met in high school and forged a bond that would last a lifetime. Sharing a passion for life, creativity, and big dreams, their friendship flourished as they navigated their teenage years and beyond.

Fast forward to their first “big boy” jobs, Eddie and B, living in different states, found themselves consumed by books, podcasts, and videos on personal development and stories of people daring to live out their dreams. These ideas sparked countless conversations, frequently leading to aspirations of creating something that would motivate and inspire others.

Eventually, life brought them back to Milwaukee and with that reunion, a new chapter began. Ordinary Freaks was born—not just as a podcast, but as a platform to explore their ideas and connect with others. They shared stories of overcoming challenges, embracing individuality, and striving for greatness.

As time passed, the podcast slowed down, and Eddie and B took a small hiatus. But the spark never faded. Ordinary Freaks re-emerged as a fully realized brand focused on wellness, personal development, and creative expression.

Today, Ordinary Freaks stands as a testament to Eddie and B’s journey—from two kids in Milwaukee dreaming big, to a movement that empowers others to Overcome Ordinary. Their story is proof that with courage, creativity, and connection, even the smallest ideas can inspire extraordinary change.

– B Robles, Founder
– Eddie Sanchez, Founder